Bose Ride System for Heavy-duty Trucking

27 01 2010
At a press event in Framingham, MA on Wednesday, January 27, Bose announced an entirely new kind of product for the trucking industry – a product that has nothing to do with sound.
Bose Ride SystemThe new Bose Ride™ system replaces a conventional air-ride truck seat with a Bose® suspension base and an integrated, custom-designed seat top. It provides over-the-road drivers with an unprecedented level of protection from road-induced shocks and vibration.
As the lifeblood of the U.S. economy, the trucking industry employs millions of professional drivers to deliver approximately 95% of the nation’s goods. To keep freight moving, over-the-road drivers spend up to 11 hours a day in their trucks, withstanding a ride much worse than a passenger car.
Even with the best conventional air-ride seats, over-the-road drivers experience constant road-induced vibration – a form of whole-body vibration. Independent scientific research has shown that whole-body vibration can reduce comfort, add to fatigue, and stress the spine and body. These issues can contribute to many of the industry’s challenges, including driver retention, health care costs, and accidents – factors that impact and disrupt business.
The Bose Ride system was engineered to reduce truck drivers’ exposure to whole-body vibration by sensing, analyzing, and counteracting the forces from the road. It leverages several proprietary technologies and components, including:
  • A high-power linear electromagnetic actuator, capable of counteracting the forces caused by road disturbances
  • A regenerative amplifier, powerful enough to energize the actuator to precisely position a truck driver — yet so efficient it draws less average power than a 50-watt light bulb
  • Sensors and proprietary Bose® control algorithms working together to counteract road disturbances before they reach the driver
  • An integrated, custom-designed seat top
The Bose Ride system is compatible with most makes and models of U.S.-manufactured heavy-duty trucks and can be installed by a trained mechanic in under two hours, using the existing seat bolts, air line, and a 12V power line that connects to the truck’s battery.
The Bose Ride system will be available directly from Bose in March 2010 on a build-to-order basis for volume purchases by truck fleets.

To learn more, go to www.Bose.com/BoseRide.



What Matters Now

9 01 2010

A few days ago I happened across a document that piqued my interest. It is concept from the mind of Seth Godin, a famous author, blogger, and public speaker regarding all manner of marketing topics. This document is entitled, “What Matters Now” and contains eighty-two pages of insights from many other famous folks from all persuasions.

As I read this interesting work, specific pages and phrases resonated within me. I took the time today to highlight those special passages and insert bookmarks in the PDF linked in the previous passage. A few of my favorite segments are shown below:What Matters Now?

Enough by Merlin Mann

How do you know when you’ve had “enough?”
Not everything, all the time, completely, forever.
Just enough. Enough to start, finish, or simply maintain
.

Productivity by Gina Trapani

Don’t worry too much about getting things done.
Make things happen
.

Strengths by Marti Barletta

So quit diligently developing your weaknesses.
Instead, partner with someone very UNlike you,
share the work and share the wealth and everyone’s happy
.

I hope you enjoy flipping through these pages as much as I did. And thankfully, letting you have free download access to this excellent work is sanctioned by the authors on page two, “feel free to share this.”

~SP



New Year’s Resolutions

1 01 2010

The act of making resolutions at the start of a new year is as old as the hills. And although I’ve chosen not to publish such a list for the past few years, I think its time to start again. To neglect the posting of a list, even if you’re just recording it on paper in the privacy of your own home, is to give in to insecurities about mustering the courage to at least attempt to make those resolutions happen.

So here is my list. 2010 Resolutions on a ScrollIt’s just five items.

A number of sub topics need development to clarify how I’ll achieve each of the main points shown. Fortunately, it turns out that these goals are more likely to be achieved simply by recording them. Even though they are rather typical, I think each one has amazing potential to enrich my life. Check out this stat:

Men achieved their goal 22% more often when they engaged in goal setting, a system where small measurable goals are used (lose a pound a week, instead of saying “lose weight”), while women succeeded 10% more when they made their goals public and got support from their friends.

I’m game to give it a go. And time will tell how I’m doing in each potential area of improvement. Wish me luck . . .

~SP